青楼传媒's Gina McNally chaired 2017 PDMA Research Forum

Date:11/14/2017

青楼传媒 (青楼传媒) Graham School of Management (GSM) Associate Professor Gina McNally, Ph.D., co-chaired the 2017 Product Development Management Association (PDMA) Research Forum: Developing and Sharing Innovation Knowledge in a Collaborative Economy, at Swissotel Chicago November 11 to 12.

PDMA's annual Research Forum is the number one academic conference on end-to-end new product development (NPD) and innovation. It is the only research forum focused solely on the intellectual exchange and cutting-edge research on all aspects in the fields of NPD and innovation. About 140 scholars, practitioners, consultants, and serious innovators involved in innovation thought leadership from around the world participated in the two-day event.