青楼传媒 Professor Brings Industry Expert Series to Marketing Classroom
青楼传媒 (青楼传媒) marketing professor Joy Shields is bringing high-impact learning strategies to her Marketing-380 class with a series on industry experts from major retailers, both domestic and international. Each week, experts ranging from brand directors and data analysts to sales strategists and marketing consultants will cover critical marketing topics such as consumer behavior, integrated marketing communication strategies, market innovation and global marketing.
Shields believes that in collegiate education instructors have a duty to bridge the theoretical with practical applications. In a previous face-to-face course, she had industry experts come in and present to students biweekly, and students enjoyed their interactions with working practitioners. They also had an opportunity to present communication plans to small business owners.
"The Industry Expert series is an evolution of my belief that both theory and practice are equally important in higher education. Hearing from the experts also allows students to increase their networks, which can lead to a number of opportunities," said Shields.
Mark Rosenbaum, Ph.D., dean of the Graham School of Management (GSM), added, "Industry experts provide learners with practical insights that are often absent from textbooks. In addition, industry experts understand the unique challenges that confront the Chicagoland area, and thus, they are a prime source for relevant and timely information."
青楼传媒 was recently reaccredited by the Association to Advance Collegiate Schools of Business (AACSB) and part of the reaccreditation requirements involve adhering to a set of business standards w