青楼传媒 Communication Professor and Friends Start First-Ever Black-Owned Bread Company
青楼传媒 (青楼传媒) adjunct communication professor Charles Alexander, along with his two best friends, Mark Edmond and Jamel Lewis, have started the world's first and only Black-owned sliced bread company, The Black Bread Company.
The company, whose mission is to encourage creativity and ensure generational progression to sustain marginalized communities, was started last year. During a trip to the grocery store at the height of police brutality protests across the United States, Edmond wanted to buy Black-owned products but was unable to find any bread that was Black-owned, so he connected with Alexander and Lewis and the three jumped into action.
"It's one thing to see a problem and talk about it, but taking the responsibility and going against the grain to do something that has never been done before takes a lot of courage," said Edmond. "We want minorities and anyone who is marginalized in our communities to know that anything is possible. When people hear The Black Bread Company, it should resonate more than bread 鈥� it should resonate the endless possibilities future generations can look up to and be inspired by."
They wanted to create something that was authentic, healthy, flavorful and affordable. Their bread is unbleached and contains natural ingredients. The three tried over 1,000 types of bread and recipes until they landed on something special.
"It's fluffy bread, but also thick. We wanted it to pass the peanut butter and jelly test 鈥� strong and solid, and you can taste the honey and grains. We wanted it to be